Is this a replacement for Google Search Console?

No, and nothing can be. Search Console is where the data comes from, and it stays the source of truth. Flowra reads it through Google's official API with your permission, stores it, and presents it as one dashboard alongside your GA4 data so you are not reconciling two tools by hand. If Flowra and Search Console ever disagree on a number, Search Console is right and we have a bug.

Why do I need GA4 as well as Search Console?

They answer different halves of the same question. Search Console stops at the click: it knows a page got 400 clicks at position 6, and nothing about what happened next. GA4 starts at the click: it knows those visitors stayed 12 seconds and none of them converted, and nothing about the search that brought them. A page can look healthy in one and be worthless in the other. Flowra joins them on the page URL so you see both against the same row.

How far back does the data go?

Google keeps 16 months of Search Console history and no more, which is why almost nobody can compare this September against the September two years ago. Flowra pulls your full 16 months on the first sync and keeps every day of it after that, so your history grows from the day you connect instead of rolling off the back.

Do you show me every query and page, or just the top ones?

Every one Google returns. The Search Console API hands back 1,000 rows per request and stops, which is why most tools quietly show you a top-1,000 list and call it your data. Flowra pages through until Google runs out. One real site in testing had 6,738 queries where a single request would have shown 1,000.

Can I see performance by topic instead of by URL?

Yes. Topic Clusters group your pages by the themes they actually cover, worked out from your content rather than from tags you maintain by hand, and Content Groups let you cut the same data by your own structure, such as section, funnel stage or client. A page can belong to several groups at once, because most pages do. Both are available on Starter and above.

Does connecting Google give Flowra access to my whole account?

No. The Search Console connection is read-only and scoped to Search Console alone, and the GA4 connection is read-only and scoped to the one property you pick. Flowra cannot change anything in either, and you can revoke both from your Google account at any time without asking us.

What happens after the dashboard tells me something is wrong?

That is the part an analytics tool leaves to you, and it is the reason Flowra exists. A decaying page becomes a rework card with the competitor research already attached. A striking distance query becomes a brief. Once the fix is published you tag the change, and Flowra measures what it did against a settling window rather than against the next day's noise. The dashboard that found the problem is the one that proves the recovery.

Feature

Search Console and GA4, joined on the page, in one dashboard

Q: What do I get on the free plan?

Connect Search Console and you get the headline numbers, the trend chart against the previous period, the content decay report and your top five striking distance queries, on one site, with no card. The full dashboard, which is the query and page tables, countries, devices, branded traffic, new rankings, topic clusters and the GA4 side, is on Starter at $49 a month.

Search Console knows everything up to the click. GA4 knows everything after it. Kept in separate tabs they each tell you half a story, and the half they are missing is usually the half that matters. Flowra joins them on the page URL and puts a next step beside every number.

Connect Search Console free See every feature

The short answer

Google Search Console reports what happened in the search results, up to and including the click. Google Analytics 4 reports what happened on your site, from the click onward. The only thing the two share is the page URL, which is why almost nobody joins them and why a page can look like a winner in one and a failure in the other. Flowra reads both through Google's official read-only APIs and presents them as one dashboard against the same pages, the same topics, the same date range and the same filters, so you can see that a page on page one of Google is holding visitors for fourteen seconds. Then, because knowing is not fixing, the same tool turns that page into a rework task and measures whether the fix worked.

The Flowra analytics dashboard: Search Console, GA4, Index Coverage, Optimize and Report tabs above a filter row, four metric tiles for clicks, impressions, CTR and average position, and a combined chart with the previous period drawn in dashes. — The Search Console tab: clicks, impressions, CTR and position, with the previous period drawn in dashes.

The GA4 tab in Flowra, with the same tab bar and filter row as the Search Console tab, showing sessions, active users, engagement rate and conversions, a sessions-over-time chart, and Content Groups and Landing Pages below. — The GA4 tab, one click away. Same tab bar, same date range, same filters, and the same pages underneath, which is the whole point. Every number in both belongs to a demo site, never a customer.

The problem

Two tools, two tabs, and nobody joining them up

Everyone has both of these open. Almost nobody reads them together, because reading them together means exporting two CSVs, matching them on a URL column that is formatted differently in each, and doing it again next month.

So the two tools get used for different jobs, and the question that sits between them never gets asked. Search Console will happily show you a page climbing to position four. GA4 will happily show you a page nobody stays on. It takes both, side by side, to notice they are the same page, and that the ranking you have been congratulating yourself on is sending traffic to something that does not work.

That page does not need more links. It needs rewriting. You cannot tell the difference from either tab alone.

/blog/best-hiking-pants

Search Console

up to the click

Impressions: 41,200
Clicks: 2,840
CTR: 6.9%
Position: 6.4

GA4

after the click

Sessions: 2,610
Engaged: 31%
Avg. time: 0:14
Key events: 3

Ranked well. Landed badly. Page 1 of Google, 2,840 clicks, and fourteen seconds on the page. Neither tool can tell you this on its own.

Illustrative figures.

What is in it

Four tabs, one date range, one set of filters

Change the range or the filter once and every tab answers for that slice. No tool switching, no re-exporting, no reconciling two numbers that were never going to agree.

Search Console

Clicks, impressions, CTR and position, with the previous period drawn underneath.

Queries and pages, paged past Google's 1,000-row limit
Countries and devices
Branded vs non-branded traffic, split out
New rankings: queries you started appearing for
Query distribution across the positions

GA4

What the visitors did once they arrived, cut the same way as the search data.

Sessions over time, landing pages, top pages
Traffic from ChatGPT, Perplexity, Gemini, Claude and Copilot
Source and medium, key events
Content momentum and growth attribution
Hidden winners: pages doing more than their traffic suggests

Index Coverage

Whether Google has actually indexed the pages you published.

Indexed and not-indexed, per page
The reason Google gives, in plain words
Alerts when a page that was indexed stops being indexed

Optimize

The four reports that turn the dashboard into a to-do list.

Content Decay Map, page by month
Striking Distance, positions 4 to 20
Cannibalization, your own pages competing
Featured Snippet Opportunities

Cut it your way

Ask the question you actually have, not the one the tool offers

Ranges run from the last 24 hours to the full 16 months Google will give you, and any range can be drawn against the period immediately before it so you are reading a change rather than a number.

On top of that, rules: queries that contain a word, pages under a path, positions inside a band, one country or forty. Save a combination you use every week and it becomes one click next week.

Everything is grouped by theme as well as by URL, so "how is our comparison content doing" is a question you can actually ask.

Range

24 hours7 days28 days3 months6 months12 months16 months

Theme

Topic clustersContent groups

Audience

CountriesDevices

Rules

Query containsPage starts withPosition betweenSaved views

Every filter applies to both halves at once. Narrow to one topic cluster on mobile in Germany over six months, and the Search Console side and the GA4 side both answer for that slice.

Four things to check in any dashboard

Including this one, and including the one you already pay for

These are the four places a Search Console dashboard quietly loses its usefulness. They are worth checking wherever you end up.

Shows you 1,000 rows and calls it your data

Google's API returns 1,000 rows per request and then stops. Most dashboards send one request. Flowra pages through until Google runs out. One site in testing had 6,738 queries, and a cut at 1,000 does not remove a random thousandth of them: the list is sorted, so it removes exactly the long tail you were looking for.

Lets 16 months roll off the back

Google keeps 16 months and deletes the seventeenth. Flowra pulls your full 16 months when you connect and keeps every day of it afterwards, so a year from now you can compare against a month Google has already forgotten.

Only knows URLs

You do not think in URLs, you think in topics. Topic Clusters work out the themes your pages actually cover, and Content Groups let you impose your own structure on top. A page sits in every group it belongs to, which is usually more than one.

Ends at the chart

This is the real one. A decaying page becomes a rework card with the competitor research attached. A striking distance query becomes a brief. Once the fix ships you tag the change and Flowra measures it against a settling window, not against tomorrow's noise. The dashboard that found the problem proves the recovery.

And then what

A dashboard that hands the work on

Every report in the Optimize tab ends in a button, not a chart. This is the whole difference between an analytics tool and Flowra.

The Optimize hub in Flowra, showing cards for Content Decay Map, Keyword Cannibalization, Striking Distance Keywords, Featured Snippet Opportunities, and SEO Testing and Change Tracking. — The Optimize tab. Each card is a report built from the same Search Console data as the dashboard, and each one ends in work rather than a chart.

A decaying page becomes a rework card with the competitor research and the section-level plan already attached.

How the decay map works

A striking distance query becomes a brief, with the page it belongs to and the gap between you and page one already worked out.

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A page AI assistants cite gets its own line in the GA4 tab, so you can see which content is winning where rankings do not apply.

How that number is worked out

What you get without paying

Connect Search Console on the free plan and you get the headline numbers, the trend chart against the previous period, the content decay report and your top five striking distance queries, on one site, with no card.

The full dashboard, which is the query and page tables, countries, devices, branded traffic, new rankings, topic clusters, content groups and the whole GA4 side, starts at $49 a month on Starter.

See what each plan includes

What Flowra can and cannot touch

Search Console access is read-only and scoped to Search Console alone.
GA4 access is read-only and scoped to the one property you choose.
Flowra cannot change, delete or submit anything in either account.
You can revoke both from your Google account at any time without telling us.

Frequently Asked Questions

Search Console and GA4 analytics

See both halves of your traffic on one screen

Connect Search Console in about two minutes. Free, one site, no card.

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