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Insights for content teams

Tips, strategies, and best practices for managing content workflows at scale.

Oct 7, 202618 min read

Content pruning: when to update, merge, redirect or delete

Content pruning: decide page by page whether to update, merge, redirect, noindex or delete. Clear rules for each, and how to prune without losing traffic.

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Oct 6, 202622 min read

How to Update Old Blog Posts Without Losing Rankings

Update old blog posts safely: pick sliding and page-two posts in Search Console, keep the URL, change dates only for real edits, and measure or roll back.

Oct 2, 202616 min read

Why did my organic traffic drop? Find the cause in 4 steps

Organic traffic drops come from tracking glitches, seasonality, Google updates, technical errors or SERP changes. Check them in this order to find yours.

Sep 30, 202614 min read

Fresh Content SEO: What Google Rewards and What It Ignores

Fresh content helps SEO only for searches where recency matters, like news and trends. Here is how to tell if yours is one, and when to update or publish.

Sep 29, 202622 min read

How to Do a Content Audit: Keep, Update, Merge or Delete

How to do a content audit: list every page, find pages losing traffic in Search Console, diagnose why, then keep, update, merge or delete. Free template.

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Aug 8, 20266 min read

Why Content Decay Happens

Content decay is an old page losing search traffic slowly while your site total stays flat and hides it. There are six reasons it happens, they need six different fixes, and Search Console can tell them apart if you ask it the right question.